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Priimal Partners · Franchise Programme

PROTECT THE GRID.
OWN YOUR TERRITORY.

Sell AMI infrastructure, OT cybersecurity, and penetration testing to utilities and critical infrastructure operators — in your territory, backed by our full product portfolio, technical delivery capability, and AI-powered partner platform.

Apply for a Territory See the Portfolio
56+
Countries
3
Solution Lines
$10M+
Max Deal Size
30
Days to First Meeting
AMI Infrastructure · OT Cybersecurity · Penetration Testing · 56 Countries · Exclusive Territories · IEC 62443 · NIS2 Compliance · World Bank Funded · AI Deal Coaching · AMI Infrastructure · OT Cybersecurity · Penetration Testing · 56 Countries · Exclusive Territories · IEC 62443 · NIS2 Compliance · World Bank Funded · AI Deal Coaching ·
The Opportunity

THREE MARKETS.
ALL URGENT.

Utilities and critical infrastructure operators across Africa, Asia, and Europe face simultaneous pressure from all three: ageing metering infrastructure, escalating OT cyber threats, and hard NIS2 compliance deadlines. Partners who establish territory presence first will own these relationships for a decade.

Solution 01
AMI & SMART METERING
Utilities across your territory are replacing millions of legacy meters. Many programmes are World Bank, AfDB, or ADB funded — meaning the budget is committed before procurement even opens. AMI is a long-cycle, high-value relationship that touches the utility's entire technical organisation.
$50K pilot → $10M+ deployment
Electricity utilitiesWater utilitiesWorld Bank fundedAfDB / ADB grants
Solution 02
OT/ICS CYBERSECURITY
Every utility runs SCADA, DCS, or industrial control systems. Most have had zero OT security assessment. NIS2 Directive, national critical infrastructure laws, and insurance requirements are all creating mandated procurement urgency that didn't exist three years ago.
$15K assessment → $100K+ programme
IEC 62443NIS2 complianceSCADA securityOT monitoring
Solution 03
PENETRATION TESTING
The fastest-closing deal in the portfolio. Compliance audits, insurance renewals, and post-incident reviews trigger pentest demand on 2–8 week cycles. OT pentest is a rare specialist capability — and it always opens the door to OT cyber relationships worth 10× the test value.
$4K IT test → $75K SCADA red team
OT pentestSCADA red teamCREST methodologyIT pentest
Why Now
THE WINDOW IS OPEN
Grid modernisation funding is at an all-time high across Africa and Asia. NIS2 created simultaneous compliance urgency across 27 EU member states. OT cyber incidents against utilities are rising year on year. The partners who move first build ten-year relationships. Waiting means competing with them.
First-mover advantage
NIS2 deadlineAfDB/ADB activeOT incidents rising
Why Partner With Us

THE FRANCHISE
ADVANTAGE

01
EXCLUSIVE TERRITORY
Your territory is protected. No competing Priimal franchisee can operate in your market. You build the relationships — you own the revenue stream. The exclusivity is contractual, not conditional.
02
MARKET-READY PORTFOLIO
37 products across 9 categories. Full pricing, technical specs, pitch decks, market studies, and proposal templates. You can be in front of a real client prospect within 30 days of signing.
03
AI DEAL COACHING
Priimal's AI analyses every deal — health scoring, momentum, next actions tuned to your solution type and territory. An AMI deal in Nigeria gets different coaching than a pentest in Estonia.
04
DEVELOPMENT FINANCE INTEL
We track active World Bank, AfDB, and ADB funded programmes in your territory. You know which utilities have confirmed budget commitments before you make the first call.
05
TECHNICAL BACKSTOP
You don't need to be a SCADA engineer. Our technical delivery team supports complex scoping, proposal writing, and delivery. You build the relationship. We make sure you can deliver.
06
STRUCTURED ONBOARDING
20-step activation programme across legal, commercial, technical training, and sales readiness. Supported by a dedicated Partner Success Manager. Client-ready in 30 days, not 6 months.
How It Works

FROM SIGNED TO
FIRST CLIENT

The Priimal partner activation programme is structured so you're in front of your first real prospect within 30 days of signing your franchise agreement.

1
Days 1–7
LEGAL & COMMERCIAL
Sign the franchise agreement, complete KYB compliance, confirm your territory and exclusivity terms, submit bank details. Partner Success Manager assigned from day one.
  • Territory confirmation and exclusivity terms
  • KYB compliance documentation
  • Bank details and invoicing setup
2
Days 7–14
PRODUCT TRAINING
Complete AMI, OT Cybersecurity, and Penetration Testing training modules. Access your dedicated demo environment. Review the master presentation deck and territory market studies.
  • Three solution line training modules
  • Territory market study review
  • Demo environment access and walkthrough
3
Days 14–21
TERRITORY STRATEGY
90-minute strategy call with your Partner Success Manager. Define your first 5 target clients. Review active development finance programmes in your territory. Set your 90-day milestone plan.
  • First 5 target clients confirmed
  • Active funding programme review
  • 90-day milestone plan agreed
4
Days 21–30
PIPELINE LAUNCH
Enter your first client records into Priimal. AI generates intelligence profiles for each. Create your first real pipeline deal. The AI starts coaching from the moment you log the opportunity.
  • First clients entered into Priimal CRM
  • AI client intelligence profiles generated
  • First deal created — coaching begins immediately
✓
Day 30+
CLIENT-READY
Trained, supported, and ready for your first client meetings. Priimal tracking your pipeline. Priimal Partners behind every proposal you submit. Your territory belongs to you.
Next Step

IS YOUR TERRITORY
AVAILABLE?

We have open territories across Africa, Asia, and Europe. Applications are reviewed within 5 business days.

Apply for a Territory →